The Danube Cultural Cluster Association was established in Vienna in 2012 as a cooperation platform. It was developed in accordance with the macroregional initiative of the European Union’s Strategy for the Danube Region (EUSDR). Its primary aim is to represent the interests of contemporary cultural and creative projects, as well as to establish a communication and cooperation platform for them while generating own projects with an eye toward enhancing the “Danube” as a quality cultural brand.